Every inbound call to Woodstock, Marietta, South Charlotte and Newberry, July 1 to September 24, 2026. Each call was read and sorted, and only people calling to become a new patient are counted below. Prepared by ChiroX.
The marketing is getting new patients to pick up the phone. Most of them never get booked. More than half never talked to a person. Of the ones who did, fewer than half were booked. Three were sent to a competitor, and Marietta turned people away because the schedule was full.
11 booked = 10 when a person answered + 1 through the AI receptionist. Everyone else either left a message, got a callback promise, or hung up.
| Clinic | New patient calls | Talked to a person | Booked | Biggest leak |
|---|---|---|---|---|
| Woodstock Dr. Andrew St. Bernard | 9 | 6 | 3 | Front desk talks about availability but doesn't put a time on the calendar. Quoted $199 on one call. Answered 67% of all calls in August vs 89% for similar clinics (CallRail benchmark). |
| Marietta / East Cobb Dr. Jenna Ellis | 20 | 10 | 4 | Schedule is full. 3 callers were turned away for no availability, one told nothing until October, one pointed to The Joint. |
| South Charlotte Dr. Madison Stenger | 14 | 2 | 0 | 12 of 14 never reached a person. Both who did were referred to an in-network competitor down the street. Also sent the most web forms (13). |
| Newberry Dr. Jessica Hardner | 9 | 6 | 4 | Books best when it answers. The price changes call to call ($149, $102, $49). |
| All four | 52 | 24 | 11 |
On top of the calls, 28 people filled out the new patient form on our landing pages. Half of them picked "ASAP" as their preferred time.
| Clinic | Form requests | Asked for ASAP |
|---|---|---|
| Woodstock | 2 | 0 |
| Marietta / East Cobb | 10 | 6 |
| South Charlotte | 13 | 7 |
| Newberry | 3 | 1 |
| All four | 28 | 14 |
Each form triggers a GoHighLevel follow-up automation. What we can't see is whether anyone at the clinic called them, how fast, or whether they booked. That's fix #6 below. Until it's in place, the fastest check is for each front desk to look up its form requests in Chiro180.
Staff words only, taken from the CallRail call transcripts.
"We are out of network. There is an office around the corner. It's called Outbound Chiropractic. They are in network."
South Charlotte, Dr. Madison, Sep 8. A 66-second call. The $149 cash exam never came up.
"If you're looking for something just really quick, usually The Joint Chiropractic is able to get you in the same day and same with 100% Chiropractic."
Marietta front desk, Sep 8. No availability that day.
"It would be 199 for the exam, the scans, the test and the consultation. And then we could go from there based on what he finds."
Woodstock front desk. The call ended there. No time offered, no phone number taken.
"Sometimes he makes exceptions."
Woodstock front desk, August, to a new patient asking to be seen that day. No time offered.
"So our new patient appointment is 149. I can give you the summer discount that's still running, making it 49."
Newberry front desk, Sep 17. The caller said she'd call back. No time offered, no number taken.
When someone picks up and offers the exam, people book. Newberry booked 4 of 6 and Woodstock 3 of 6. The AI receptionist is also catching calls the front desk misses: first-time calls that rang out with no answer dropped from 26 in July to 1 in September.
28 of 52 new patients never spoke to a person. Most left a name and number. The AI can't book, so a person has to call them back the same hour.
Script: "We're out of network, and most of our patients come to us anyway because the first visit is $149 with X-rays and a full exam. I have Thursday at 10 or 3, which works?"
Not "sometimes he makes exceptions" or "call us back." Offer two times. If they don't book, take a name and number and call them the next day.
Marietta has the most demand and is turning people away. Add a couple of held new patient slots a week, or we move some ad budget to a clinic with room until it does.
$149 at every clinic, every time. We heard $199 at Woodstock and $102 and $49 at Newberry.
We're setting up a new patient pipeline in GoHighLevel so every call and form lands in one list. The front desk marks each one Contacted, Booked or Not Booked. Then next quarter's report shows every lead from first contact to booking.